For many years, I worked in market research and advertising. These fields led me deep into the hidden motives behind human decisions. I have always been fascinated by patterns: how people choose, what they remain loyal to, and what moves them to act, sometimes against their own interests or beliefs. When I began writing fiction, I realized that these were the same questions that fascinated me as a researcher, only now I could explore them through characters, secrets, trauma, memory, and imagination. For me, writing is a way to enter the human psyche and examine the unresolved wounds of history, the conflicts between morality and loyalty, and the strength and vulnerability that coexist within us. My first novel, Through the Rustling Water, began with a story that had been burning inside me for years and eventually demanded to be told. Set in Budapest in the 1970s, the novel explores the long shadow of the Holocaust and the question of what justice means decades after the crime. As part of my research, I traveled to Budapest and followed the physical trail of the places described in the novel. Standing before a surviving section of the wooden wall of the Jewish ghetto, accompanied by a local Jewish guide, I knew that the story I had carried for so long was finally ready to emerge. My second novel, The Poisoned Ivy’s Embrace, continues the story into Africa and the turbulent events of the mid-1970s. I traveled to Africa to research the novel firsthand, bringing to it the same commitment to historical and geographical detail that shaped Through the Rustling Water. The two novels form the first books in my Torn by Duty series, in which personal loyalties collide with history, politics, and moral choice. My third novel, The Deadline Copy, moves into a very different world: the fiercely competitive advertising industry of contemporary Tel Aviv. A psychological crime thriller, it draws on my own years in advertising and market research and on a professional environment I knew from the inside. Beneath the polished presentations, creative ambition, and relentless deadlines lies a story about belonging, obsession, betrayal, and the price people are willing to pay for success. Although my novels span postwar Europe, Africa, and contemporary Tel Aviv, they share a common question: what happens when loyalty to a person, a cause, a career, or our own version of the truth – clashes with morality? I hold a master’s degree in Communication from the Hebrew University of Jerusalem and a PhD in Economics and Business Administration from Jaume I University in Spain. For thirteen years, I headed an online market-research company, conducting studies for clients in Israel and abroad. I live in central Israel with my family. When I am not writing, I can usually be found with a cup of coffee, immersed in research for the next story.